Vodafone announced that it has become the first company in Europe to launch a content channel of its own brand in the Android Market. The channel will offer customers regular updates on Vodafone services apart from the best news, sports, information and gaming apps, which would all be sourced from Vodafone's global and local partnerships, either on an exclusive, free or discounted basis. While the channel is already available in the UK, Germany, Netherlands, Italy and Spain, launches are also planned for Greece, Portugal and Ireland. The store is only available to Vodafone customers using a handset running on a customized version of Android from Vodafone.
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